Rebranding Korea: Creating a New Old Music

Howard, Keith

Abstract

An exploration of the development of kugak fusion, a genre of music blending Korean traditional and Western musical elements that effectively creates a commodified and commercial product for contemporary Koreans.

Citation

Howard, K. (2010). Rebranding Korea: Creating a New Old Music. In L. Kendall (Ed.), Consuming Korean Tradition in Early and Late Modernity (195-215). University of Hawai'i Press

• Publication Date: Jan 1, 2010
• Deposit Date: Jun 29, 2012
• Pages: 195-215
• Book Title: Consuming Korean Tradition in Early and Late Modernity
• ISBN: 9780824833930
• Keywords: Music, creativity, Traditional music, Korea, commodification, consumerism, tourism, performance