Keith Howard
Promoting Korea to the World: Traditional Culture vs Popular Culture
Howard, Keith
Authors
Abstract
Essay exploring the ways that Korean music and culture is promoted to the international community, and the reactions of media and audiences to the presentations. A critical look at funding and decision-making processes, contrasting Korean presentation and sponsorship with the Euro-American marketing of 'world music'.
Citation
Howard, K. (2009). Promoting Korea to the World: Traditional Culture vs Popular Culture
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2009 |
| Deposit Date | Apr 21, 2009 |
| Journal | 30th Anniversary SamulNori International Symposium |
| Peer Reviewed | Not Peer Reviewed |
| Pages | 11-29 |
| Keywords | SamulNori, Korea, music, sponsorship, promotion |
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