The "Consumption Junction" of ICT in Emerging Markets:
 An Ethnography of Middlemen

Oreglia, Elisa; Kitner, Kathi R.

Abstract

In rural China and India, a fragmented commercial distribution system and the lack of online shopping can significantly limit the range of consumer choice. In this paper, we look at the role that mobile phone shopkeepers—the middlemen—play in influencing what users can and will buy, but also in training them in using and understanding technology.

Citation

Oreglia, E., & Kitner, K. R. The "Consumption Junction" of ICT in Emerging Markets:
 An Ethnography of Middlemen. Presented at EPIC - Ethnographic Praxis in Industry Conference 2013, Royal Institution

• Presentation Conference Type: Conference Paper (published)
• Conference Name: EPIC - Ethnographic Praxis in Industry Conference 2013
• Acceptance Date: Aug 10, 2013
• Publication Date: Aug 10, 2013
• Deposit Date: May 31, 2016
• Publicly Available Date: May 31, 2016
• Pages: 172-185
• Publisher URL: http://onlinelibrary.wiley.com/store/10.1111/j.1559-8918.2013.00016.x/asset/epic16.pdf?v=1&t=ioorpmbz&s=e00a895bd40f564d2f8edf5719e1c6517f8838cf
• Related Public URLs: http://onlinelibrary.wiley.com/store/10.1111/j.1559-8918.2013.00016.x/asset/epic16.pdf?v=1&t=ioorpmbz&s=e00a895bd40f564d2f8edf5719e1c6517f8838cf
• Additional Information: Event Type : Conference