Enterprise and Inequality: A Study of Avon in South Africa

Scott, Linda; Dolan, Catherine; Johnstone-Louis, Mary; Sugden, Kim; Wu, Maryalice

Abstract

Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, reports that in South Africa, Avon helps some impoverished women earn a better income and inspires empowerment among them. The authors introduce a new theory, pragmatist feminism, to integrate past work on women's entrepreneurship and argue that feminist scholars should reexamine the histories of the market democracies for replicable innovations that may have empowered women.

Citation

Scott, L., Dolan, C., Johnstone-Louis, M., Sugden, K., & Wu, M. (2012). Enterprise and Inequality: A Study of Avon in South Africa. Entrepreneurship Theory and Practice, 36(3), 543-568. https://doi.org/10.1111/j.1540-6520.2012.00507.x

• Journal Article Type: Article
• Publication Date: May 1, 2012
• Deposit Date: Jan 23, 2015
• Journal: Entrepreneurship Theory and Practice
• Print ISSN: 1042-2587
• Electronic ISSN: 1540-6520
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 36
• Issue: 3
• Pages: 543-568
• DOI: https://doi.org/10.1111/j.1540-6520.2012.00507.x