The Commodification of Sexuality and Gender: A Brazilian Case Study

Freitas, Beatriz

Abstract

This paper explores the commodification of sexuality and gender through a Brazilian case study and bibliographical review, examining its intersectional implications and the detrimental effects on women, particularly those from marginalised backgrounds. By analysing marriage as a commodified institution, the research highlights how patriarchal power structures perpetuate gender-based oppression. Men from wealthier nations seeking submissive partners in Brazil illustrate the global nature of this commodification. The analysis extends to how these effects are magnified for Black and trans women, who face overlapping systems of oppression. The study contends that the commodification of gender is a deep-rooted issue, intertwined with economic inequality and cultural biases, as noted by Sacramento (2019) and Olivar and Garcia (2017). This article does not claim to offer a definitive solution but seeks to ignite debate. It challenges the normalisation of neoliberal economic agendas that reinforce gender-based oppression, advocating for a holistic approach to social liberation.

Citation

Freitas, B. (2025). The Commodification of Sexuality and Gender: A Brazilian Case Study. SOAS journal of postgraduate research, 16, 1-13. https://doi.org/10.25501/SOAS.00043295

• Journal Article Type: Article
• Publication Date: Jan 1, 2025
• Deposit Date: Jan 23, 2025
• Publicly Available Date: Jan 23, 2025
• Journal: SOAS journal of postgraduate research
• Print ISSN: 2631-3812
• Electronic ISSN: 2517-6226
• Peer Reviewed: Peer Reviewed
• Volume: 16
• Pages: 1-13
• DOI: https://doi.org/10.25501/SOAS.00043295
• Keywords: Commodification of Gender; Intersectionality; Gender-based Oppression; Neoliberalism; Brazilian Studies.
• Publisher URL: https://www.soas.ac.uk/research/soas-journals-and-books/soas-journal-postgraduate-research