The Branding of Space

Matsunaga, Louella

Abstract

An examination of the ways in which ideas of branding may be applied to retail spaces, with examples drawn from England and Japan. The article discusses the processes by which such spaces may be designed, produced, and used, and considers the limitations of an interpretation of branded space based on viewing the space as a text that can be "read".

Citation

Matsunaga, L. (2004). The Branding of Space. In H. Nakamaki (Ed.), A comparison of management culture in Japan and the UK: focusing on religion and museum. National Museum of Ethnology

• Publication Date: Jan 1, 2004
• Deposit Date: Jun 12, 2008
• Peer Reviewed: Not Peer Reviewed
• Book Title: A comparison of management culture in Japan and the UK: focusing on religion and museum
• Additional Information: Additional Information : Occasional publication of research findings by the National Museum of Anthropology, Japan. Edited by Nakamaki, Hirochika