Why do Hurdle Rates Differ from the Cost of Capital?
(2010)
Journal Article
Driver, C., & Temple, P. (2010). Why do Hurdle Rates Differ from the Cost of Capital?. Cambridge Journal of Economics, 34(3), 501-523. https://doi.org/10.1093/cje/bep013
This article considers the role of hurdle rates in the analysis of investment decisions, analysing a sample of business units from the PIMS (Profit Impact of Marketing Strategy) databank of North American companies, which provides rarely observed dat... Read More about Why do Hurdle Rates Differ from the Cost of Capital?.