Outputs (2)

The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry (2011)
Journal Article
Lee, J.-W., Abosag, I., & Kwak, J. (2012). The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry. International Business Review, 21(1), 27-39. https://doi.org/10.1016/j.ibusrev.2011.10.002

This study examines how business networking and commitment to local market affect MNCs. speed of business entry in an emerging market. We look at relationship between networking, commitment and performance of entry process into Chinese automotive ind... Read More about The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.

Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study (2011)
Journal Article
Gruber, T., Abosag, I., Reppel, A., & Szmigin, I. (2011). Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study. The TQM Journal, 23(2), 128-144. https://doi.org/10.1108/17542731111110203

Recent research in customer satisfaction suggests that attributes of products and services can be classified into three categories, must-be factors, one-dimensional factors and excitement factors, which all affect customer satisfaction and dissatisfa... Read More about Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study.