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Outputs (3)

Do Immigration and Social Media Facilitate or Inhibit Cognitive Acculturation? The Role of Individual Dialecticism in Dual-Focused Cultural Stimuli Evaluation (2018)
Journal Article
Wang, W., & Abosag, I. (2019). Do Immigration and Social Media Facilitate or Inhibit Cognitive Acculturation? The Role of Individual Dialecticism in Dual-Focused Cultural Stimuli Evaluation. Technological Forecasting and Social Change, 145, 523-531. https://doi.org/10.1016/j.techfore.2018.07.061

Social media and immigration influence individuals' acculturation experiences. Studies that compare the influences of immigration-based versus social media-based acculturation on cognition are limited. By focusing on acculturalization in Chinese indi... Read More about Do Immigration and Social Media Facilitate or Inhibit Cognitive Acculturation? The Role of Individual Dialecticism in Dual-Focused Cultural Stimuli Evaluation.

All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising (2018)
Journal Article
Ramadan, Z., Abosag, I., & Žabkar, V. (2018). All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising. European Journal of Marketing, 52(7/8), 1704-1726. https://doi.org/10.1108/EJM-03-2017-0189

Purpose: Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as being more credible to users as they feature their friends’ ind... Read More about All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising.