Outputs (41)

Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia (2016)
Book Chapter
Ramadan, Z., & Abosag, I. (2016). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In T. C. Melewar, B. Nguyen, & D. Schultz (Eds.), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan

Online brand relationship development in West Asia is still a nascent field brands still did not master. While online brand relationships are becoming a key focus point for brands, brand communities embedded in social networking sites are still under... Read More about Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.

Social Media and Branding in Asia: Threats and Opportunities (2016)
Book Chapter
Abosag, I., Martin, F., & Zahy, R. (2016). Social Media and Branding in Asia: Threats and Opportunities. In T. C. Melewar, B. Nguyen, & D. Schultz (Eds.), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan

Social media includes Western and Asian platforms. Asian consumers perceive, feel and behave according to their own cultural values and these drive their attitudes within social media with significant implications for branding and brand relationship... Read More about Social Media and Branding in Asia: Threats and Opportunities.

Localization in China: How Guanxi Moderates Sino–US Business Relationships (2016)
Journal Article
Yen, D. A.-W., & Abosag, I. (2016). Localization in China: How Guanxi Moderates Sino–US Business Relationships. Journal of Business Research, 69(12), 5724-5734. https://doi.org/10.1016/j.jbusres.2016.05.002

International companies are increasingly concerned with the success of their business exchanges in China. Whilst understanding and adapting to local cultures has long been considered as an important part of successful localization, extant literature... Read More about Localization in China: How Guanxi Moderates Sino–US Business Relationships.

Second Life as a Research Environment: Avatar-based Focus Groups (AFG) (2016)
Journal Article
Gadalla, E., Abosag, I., & Keeling, K. (2016). Second Life as a Research Environment: Avatar-based Focus Groups (AFG). Qualitative Market Research: An International Journal, 19(1), 101-114. https://doi.org/10.1108/QMR-08-2015-0070

Structured abstract

Purpose - Over the last decade there has been a rapid increase in using 3D virtual worlds (VWs) as a research tool. Motivated by the ability of VWs to stimulate the realism of physical places, this study examines the nature and... Read More about Second Life as a Research Environment: Avatar-based Focus Groups (AFG).

What is Dark about the Dark-Side of Business Relationships? (2016)
Journal Article
Abosag, I., Yen, D. A.-W., & Barnes, B. (2016). What is Dark about the Dark-Side of Business Relationships?. Industrial Marketing Management, 55, 5-9. https://doi.org/10.1016/j.indmarman.2016.02.008

Over the last decade or so, the term ‘dark-side’ in referring to business relationships has been increasingly used in academic discourse. Despite such a growth in the number of studies, relatively little critique has been offered among scholars. The... Read More about What is Dark about the Dark-Side of Business Relationships?.

The Antecedents and Consequence of Et-Moone B2B Relationships (2015)
Journal Article
Abosag, I. (2015). The Antecedents and Consequence of Et-Moone B2B Relationships. Industrial Marketing Management, 51, 150-157. https://doi.org/10.1016/j.indmarman.2015.05.028

The literature from Eastern countries has well recognised the importance and influence of culturally specific constructs on business-to-business (B2B) relationships. With much of the literature largely focused on the Chinese Guanxi and its role in de... Read More about The Antecedents and Consequence of Et-Moone B2B Relationships.

The Dark Side of Business Relationships: An Overview (2015)
Book Chapter
Abosag, I., Yen, D. A.-W., & Tynan, C. (2015). The Dark Side of Business Relationships: An Overview. In B. Nguyen, L. Simkin, & A. Canhoto (Eds.), The Dark Side of CRM: Customers, Relationships and Management (17-30). Routledge. https://doi.org/10.1108/07363761311290812

Examining the business-to-business relationships literature shows two main approaches to studying the dark side of business relationships. The first approach focuses on understanding the emergence of the dark side throughout the various stages of bus... Read More about The Dark Side of Business Relationships: An Overview.

The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing (2015)
Book Chapter
Gadalla, E., Abosag, I., & Keeling, K. (2015). The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing. In Y. Y. Sivan (Ed.), Handbook on 3D3C Platforms : Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Springer-Verlag. https://doi.org/10.1007/978-3-319-22041-3_10

Marketers and advertisers are interested in using 3D3C worlds as sites for engaging consumers in deeper and more sustaining ways. In this chapter, an integrated conceptual model for the virtual experience grounded in the emerging service-dominant (S-... Read More about The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing.

The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment (2014)
Journal Article
Abosag, I., & Farah, M. (2014). The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment. European Journal of Marketing, 48(11/12), 2262-2283. https://doi.org/10.1108/EJM-12-2013-0737

Purpose – The purpose of this paper was to examine the in!uence of religiously motivated boycotts,
such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image,
customer loyalty and product judgment. Despite a growin... Read More about The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment.

The Development of Special Forms of B2B Relationships: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships (2014)
Journal Article
Abosag, I., & Naude, P. The Development of Special Forms of B2B Relationships: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships. Industrial Marketing Management, 43(6), 887-896. https://doi.org/10.1016/j.indmarman.2014.05.003

The paper examines the driving factors of two of the special forms of relationships that exist in Eastern countries namely Guanxi (China) and Et-Moone (Saudi Arabia). The paper argues that these special forms of relationships that have been found to... Read More about The Development of Special Forms of B2B Relationships: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships.