Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China
(2023)
Thesis
Li, W. Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China. (Thesis). SOAS University of London
Promoting sustainability with both economic and societal frameworks has emerged as a pivotal agenda for China. The accentuation of the new energy vehicle (NEVs) industry serves a dual purpose: it mitigates China’s reliance on imported oil and curtail... Read More about Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China.