All is revealed: how productivity barely covers anything in fast fashion prices.

Mezzadri, Alessandra

Abstract

In April this year, the UK multi-channel retail brand Missguided advertised the sale of a £1 bikini. It was advertised as a one-off special deal to celebrate ten years of empowering women to look and feel good “without breaking the bank”. The publicity stunt backfired spectacularly. While many customers bought the product – the retailer sold 1,000 pieces a day – at the same time, many journalists, and other influencers, including a rising group of ethical fashionistas, condemned the saleas morally reprehensible, socially unacceptable and environmentally destructive. All true, clearly.

Citation

Mezzadri, A. All is revealed: how productivity barely covers anything in fast fashion prices

• Digital Artefact Type: Blog Post
• Online Publication Date: Sep 20, 2019
• Deposit Date: Jan 6, 2020
• External URL: https://www.themintmagazine.com/all-is-revealed