Skip to main content

Research Repository

Advanced Search

The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework

Abou Aish, Ehab; McKechnie, Sally; Abosag, Ibrahim; Hassan, Salah

The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework Thumbnail


Authors

Ehab Abou Aish

Sally McKechnie

Salah Hassan



Abstract

In spite of the aim of the World Trade Organization and other international organizations to foster international trade and development by lessening protectionism agendas worldwide, there has been a rise in consumer boycotting behaviour at a macro level involving campaigns directed against foreign products from countries embroiled in conflicts in international relations, rather than against products from individual companies perceived to have engaged in a domestic egregious act. While campaigning at this level is becoming a more effective tool for consumer protest, as it negatively affects both the boycotted countries’ macroeconomics and companies’ micro-competitiveness, consumer motivations to participate in macro-level boycotts has so far been overlooked in the boycotting literature. This paper examines consumers’ behavioural intentions to participate in macro-boycotting campaigns within the context of an Arab country, which has recently witnessed a number of campaigns of this nature. Using the theory of planned behaviour the findings of an exploratory qualitative study of Egyptian consumers offer insights into the motives and barriers to individual macro-boycott participation. Findings are discussed together with managerial implications.

Citation

Abou Aish, E., McKechnie, S., Abosag, I., & Hassan, S. (2013). The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework. International Journal of Consumer Studies, 37(2), 165-171. https://doi.org/10.1111/j.1470-6431.2012.01108.x

Journal Article Type Article
Publication Date Mar 1, 2013
Deposit Date Oct 27, 2015
Publicly Available Date Mar 12, 2025
Journal International Journal of Consumer Studies
Print ISSN 1470-6423
Electronic ISSN 1470-6431
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 37
Issue 2
Pages 165-171
DOI https://doi.org/10.1111/j.1470-6431.2012.01108.x

Files

Final Submission - 20April 2012.pdf (260 Kb)
PDF

Copyright Statement
"This is the peer reviewed version of the following article: 'The mystique of macro-boycotting behaviour: a conceptual framework' International Journal of Consumer Studies, Vol. 37 No. 2, 165-171 which has been published in final form at the DOI above. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."





You might also like



Downloadable Citations