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Testing the market orientated model of political parties in a non-western context: The case of Taiwan

Fell, Dafydd; Cheng, Isabelle

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Authors

Isabelle Cheng



Contributors

Jennifer Lees-Marshment
Editor

Chris Rudd
Editor

Jesper Strömbäck
Editor

Citation

Fell, D., & Cheng, I. (2009). Testing the market orientated model of political parties in a non-western context: The case of Taiwan. In J. Lees-Marshment, C. Rudd, & J. Strömbäck (Eds.), Global Political Marketing (175-188). Routledge

Publication Date Jan 1, 2009
Deposit Date May 28, 2010
Publicly Available Date Mar 1, 2025
Publisher Routledge
Peer Reviewed Peer Reviewed
Pages 175-188
Series Title Routledge Research in Political Communication
Book Title Global Political Marketing
ISBN 9780415427227
Keywords Political marketing, Taiwan, elections

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