Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity]

Matsunaga, Louella

Abstract

An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japanese supermarket selling mainly food, of retaining a distinctive Japanese identity overseas. The interaction between discourses of global and local identity within Yaohan is also considered.

Citation

Matsunaga, L. (2007). Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity]. In H. Nakamaki, & K. Hioki (Eds.), Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management = 会社文化のグローバル化 : 経営人類学的考察. Toho Shuppan

• Publication Date: Jan 1, 2007
• Deposit Date: Jun 12, 2008
• Peer Reviewed: Not Peer Reviewed
• Book Title: Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management = 会社文化のグローバル化 : 経営人類学的考察
• ISBN: 9784862490643