All Outputs (7)

Marketing History as Social Responsibility (2012)
Book Chapter
Gerteis, C. (2012). Marketing History as Social Responsibility. In C. Gerteis, & T. S. George (Eds.), Japan since 1945: from Postwar to Post-Bubble (223-241). Bloomsbury

This chapter examines the role that historical narrative plays in the public relations agenda of corporate Japan. Executives of the Nippon Yusen Kaisha (NYK) have been intensely concerned about public perception of the company’s place in history sinc... Read More about Marketing History as Social Responsibility.

Review of The People’s Post Office: The History and Politics of the Japanese Postal System, 1871-2010 (2012)
Journal Article
Gerteis, C. (2012). Review of The People’s Post Office: The History and Politics of the Japanese Postal System, 1871-2010. American Historical Review, 117(5), 1569-1570. https://doi.org/10.1093/ahr/117.5.1569

Revisiting the History of Postwar Japan (2012)
Book Chapter
Gerteis, C., & George, T. S. (2012). Revisiting the History of Postwar Japan. In C. Gerteis, & T. S. George (Eds.), Japan since 1945: from Postwar to Post-Bubble (1-9, 67). Bloomsbury

Japan since 1945: from Postwar to Post-Bubble (2012)
Book
Gerteis, C., George, T. S., Hein, L. E., Dusinberre, M., Obermiller, D. T., Hastings, S. A., Fujiwara, T., Carlile, L. E., Aronson, B., Takahashi, S., Yano, C., Shimoda, H., & Vlastos, S. (2012). C. Gerteis, & T. S. George (Eds.). Japan since 1945: from Postwar to Post-Bubble. Bloomsbury

The fifteen multidisciplinary essays that comprise this book examine the social, cultural, and political underpinnings of Japan’s postwar and post-industrial trajectories. Unique for their integration of gender, class and ethnicity within four themat... Read More about Japan since 1945: from Postwar to Post-Bubble.

Critical Readings on the History of Industrialization in Modern Japan (3 vols) (2012)
Book
Gerteis, C. (Ed.). (2012). Critical Readings on the History of Industrialization in Modern Japan (3 vols). Brill

The three volumes of this collection (Tokugawa Economy and Society, Meiji Industrialization, and the Twentieth Century) feature essays spanning the past forty years of scholarly discussion of how it was that Japan reached its present status as one of... Read More about Critical Readings on the History of Industrialization in Modern Japan (3 vols).

The Nexus of Economic and Social Change in Modern Japan (2012)
Book Chapter
Gerteis, C. (2012). The Nexus of Economic and Social Change in Modern Japan. In C. Gerteis (Ed.), Critical Readings on the History of Industrialization in Modern Japan (3 vols) (3-17). Brill

Losing the Union Man: Class and Gender in the Postwar Japanese Labor Movement (2012)
Book Chapter
Gerteis, C. (2012). Losing the Union Man: Class and Gender in the Postwar Japanese Labor Movement. In C. Gerteis (Ed.), Critical Readings on the History of Industrialization in Modern Japan (1155-1172). Brill