Advertising's Elusive Economic Rationale: Public Policy and Taxation
(2015)
Journal Article
Driver, C. (2015). Advertising's Elusive Economic Rationale: Public Policy and Taxation. Journal of Economic Surveys, 31(1), 1-16. https://doi.org/10.1111/joes.12122
Advertising and its effects have been debated for well over a century. In the last fewdecades a generally sceptical view of the benefits of advertising has been overturned by a series ofacademic advances in economics that detail a variety of ways in... Read More about Advertising's Elusive Economic Rationale: Public Policy and Taxation.