All Outputs (3)

Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs (2012)
Journal Article
Abosag, I., Roper, S., & Hind, D. (2012). Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs. European Journal of Marketing, 46(6), 1233-1251. https://doi.org/10.1108/03090561211247810

Purpose: There is debate and controversy about the use of branding in sport. Often, fans show loyalty to their club that many brands could only dream of, and a key argument of previous research is that supporters do not like to think of their club in... Read More about Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs.

The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships (2012)
Journal Article
Abosag, I., & Lee, J.-W. (2012). The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships. International Business Review, 22(3), 602-614. https://doi.org/10.1016/j.ibusrev.2012.09.002

In recent years, different forms of relationships that are culturally bond have emerged such as; ‘Guanxi’ in China (Yau, Lee, Chow, Sing, and Tse, 2000; Lou, 2007; Liu, Li, Tao and Wang, 2008), ‘Blat’ in Russia (Michailova and Worm, 2003) and ‘Boon K... Read More about The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships.

The Boycott of Arla Foods (2012)
Book Chapter
Abosag, I. (2012). The Boycott of Arla Foods. In P. Kotler, G. Armstrong, M. Harker, & R. Brennan (Eds.), Marketing: An Introduction. Prentice Hall - Pearson

The Danish company Arla Foods is a global dairy group with production facilities in 11 countries, sales offices in 24 countries, and sells its products in over 100 countries. Arla started its operation in the Middle East some 40 years ago. Soon after... Read More about The Boycott of Arla Foods.