All Outputs (6)

Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece (2016)
Journal Article
Abosag, I., Baker, T., Hall, K., Voulgari, A., & Zheng, X. (2017). Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece. International Business Review, 26(3), 566-578. https://doi.org/10.1016/j.ibusrev.2016.11.003

The marketing literature has provided a limited examination of the concept of liking, and even this has mainly occurred within business-to-business or advertising contexts. In this paper, the authors propose a model of the intervening role of liking... Read More about Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece.

Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia (2016)
Book Chapter
Ramadan, Z., & Abosag, I. (2016). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In T. C. Melewar, B. Nguyen, & D. Schultz (Eds.), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan

Online brand relationship development in West Asia is still a nascent field brands still did not master. While online brand relationships are becoming a key focus point for brands, brand communities embedded in social networking sites are still under... Read More about Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.

Social Media and Branding in Asia: Threats and Opportunities (2016)
Book Chapter
Abosag, I., Martin, F., & Zahy, R. (2016). Social Media and Branding in Asia: Threats and Opportunities. In T. C. Melewar, B. Nguyen, & D. Schultz (Eds.), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan

Social media includes Western and Asian platforms. Asian consumers perceive, feel and behave according to their own cultural values and these drive their attitudes within social media with significant implications for branding and brand relationship... Read More about Social Media and Branding in Asia: Threats and Opportunities.

Localization in China: How Guanxi Moderates Sino–US Business Relationships (2016)
Journal Article
Yen, D. A.-W., & Abosag, I. (2016). Localization in China: How Guanxi Moderates Sino–US Business Relationships. Journal of Business Research, 69(12), 5724-5734. https://doi.org/10.1016/j.jbusres.2016.05.002

International companies are increasingly concerned with the success of their business exchanges in China. Whilst understanding and adapting to local cultures has long been considered as an important part of successful localization, extant literature... Read More about Localization in China: How Guanxi Moderates Sino–US Business Relationships.

What is Dark about the Dark-Side of Business Relationships? (2016)
Journal Article
Abosag, I., Yen, D. A.-W., & Barnes, B. (2016). What is Dark about the Dark-Side of Business Relationships?. Industrial Marketing Management, 55, 5-9. https://doi.org/10.1016/j.indmarman.2016.02.008

Over the last decade or so, the term ‘dark-side’ in referring to business relationships has been increasingly used in academic discourse. Despite such a growth in the number of studies, relatively little critique has been offered among scholars. The... Read More about What is Dark about the Dark-Side of Business Relationships?.

Second Life as a Research Environment: Avatar-based Focus Groups (AFG) (2016)
Journal Article
Gadalla, E., Abosag, I., & Keeling, K. (2016). Second Life as a Research Environment: Avatar-based Focus Groups (AFG). Qualitative Market Research: An International Journal, 19(1), 101-114. https://doi.org/10.1108/QMR-08-2015-0070

Structured abstract

Purpose - Over the last decade there has been a rapid increase in using 3D virtual worlds (VWs) as a research tool. Motivated by the ability of VWs to stimulate the realism of physical places, this study examines the nature and... Read More about Second Life as a Research Environment: Avatar-based Focus Groups (AFG).