Patterns of Trust in Financial Services: Critical Factors and Gender Differences
(2025)
Journal Article
Sholevar, M., & Bachmann, R. (2025). Patterns of Trust in Financial Services: Critical Factors and Gender Differences. Journal of Financial Services Marketing, 30(10), https://doi.org/10.1057/s41264-025-00303-0
This study investigates the interrelationships among factors of trust in financial services. Additionally, it examines how these factors correlate with gender differences, offering insights into trust patterns in emerging markets. Ethiopia, character... Read More about Patterns of Trust in Financial Services: Critical Factors and Gender Differences.