A Soundtrack for Reimagining Pakistan? Coke Studio, memory, and the music video
(2019)
Journal Article
Williams, R. D., & Mahmood, R. (2019). A Soundtrack for Reimagining Pakistan? Coke Studio, memory, and the music video. BioScope: South Asian Screen Studies, 10(2), 111-128. https://doi.org/10.1177/0974927619896771
Since 2007, Coke Studio has rapidly become one of the most influential platforms in televisual, digital and musical media, and has assumed a significant role in generating new narratives about Pakistani modernity. The musical pieces in Coke Studio’s... Read More about A Soundtrack for Reimagining Pakistan? Coke Studio, memory, and the music video.