The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework
(2013)
Journal Article
Abou Aish, E., McKechnie, S., Abosag, I., & Hassan, S. (2013). The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework. International Journal of Consumer Studies, 37(2), 165-171. https://doi.org/10.1111/j.1470-6431.2012.01108.x
In spite of the aim of the World Trade Organization and other international organizations to foster international trade and development by lessening protectionism agendas worldwide, there has been a rise in consumer boycotting behaviour at a macro le... Read More about The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework.