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Outputs (2)

The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market (2024)
Thesis
Alenezi, S. The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market. (Thesis). SOAS University of London

This research explores male grooming, focusing on cultural norms, social media, and individual perspectives. It studies the psychological and social aspects of men's grooming routines, along with self-identity, appearance, and hygiene. It also examin... Read More about The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market.