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All Outputs (4)

The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market (2024)
Thesis
Alenezi, S. The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market. (Thesis). SOAS University of London

This research explores male grooming, focusing on cultural norms, social media, and individual perspectives. It studies the psychological and social aspects of men's grooming routines, along with self-identity, appearance, and hygiene. It also examin... Read More about The Impact of Social Media Marketing on Consumer Buying Behaviour: A Case of Kuwaiti’s Male Grooming Retail Market.

Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China (2023)
Thesis
Li, W. Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China. (Thesis). SOAS University of London

Promoting sustainability with both economic and societal frameworks has emerged as a pivotal agenda for China. The accentuation of the new energy vehicle (NEVs) industry serves a dual purpose: it mitigates China’s reliance on imported oil and curtail... Read More about Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China.

Business Resilience in Libya (2019)
Thesis
Momen, N. Business Resilience in Libya. (Thesis). SOAS University of London

The purpose of this thesis is to explore business resilience in Libya during political instability. It does so by focusing on businesses in Libya and how they have remained resilient despite institutional weakness and political instability. The insti... Read More about Business Resilience in Libya.