Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece
(2016)
Journal Article
Abosag, I., Baker, T., Hall, K., Voulgari, A., & Zheng, X. (2017). Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece. International Business Review, 26(3), 566-578. https://doi.org/10.1016/j.ibusrev.2016.11.003
The marketing literature has provided a limited examination of the concept of liking, and even this has mainly occurred within business-to-business or advertising contexts. In this paper, the authors propose a model of the intervening role of liking... Read More about Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece.