Insights Regarding the Applicability of Semiotics to CSR Communication Research
(2017)
Book Chapter
Yekini, K. (2017). Insights Regarding the Applicability of Semiotics to CSR Communication Research. In D. Crowther, & L. Lauesen (Eds.), Handbook of Research Methods in Corporate Social Responsibility (241-264). Edward Elgar. https://doi.org/10.4337/9781784710927.00022
The chapter argues for a linguistic-based theory and analytical tool – Semiotics – in evaluating the quality and authenticity of corporate social responsibility reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack... Read More about Insights Regarding the Applicability of Semiotics to CSR Communication Research.