Transforming Lives and Businesses: Spiritual Aspirations in Yoga Marketing (2022)
Journal Article
Augspurger, J. U. (2022). Transforming Lives and Businesses: Spiritual Aspirations in Yoga Marketing. Implicit Religion, 25(3/4), 311-336. https://doi.org/10.1558/imre.27215

This article explores the aspirational marketing modalities promoted by “spiritual marketing coaches” (SMC) that target freelancers in the well-being and yoga sector. It focuses on the narratives of success applied in what is essentially a “marketing... Read More about Transforming Lives and Businesses: Spiritual Aspirations in Yoga Marketing.