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A coming of age in the anthropological study of anime? Introductory thoughts envisioning the Business Anthropology of Japanese Animation (2020)
Journal Article
Mihara, R. (2020). A coming of age in the anthropological study of anime? Introductory thoughts envisioning the Business Anthropology of Japanese Animation. Journal of business anthropology, 9(1), 88-110. https://doi.org/10.22439/jba.v9i1.59+63

This article highlights how Anglophone anthropological studies of Japanese animation (anime) have overlooked its businesspeople (such as producers, investors, merchandisers, and entrepreneurs) by formulaically advocating anime creators and fans as cr... Read More about A coming of age in the anthropological study of anime? Introductory thoughts envisioning the Business Anthropology of Japanese Animation.