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Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity] (2007)
Book Chapter
Matsunaga, L. (2007). Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity]. In H. Nakamaki, & K. Hioki (Eds.), Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management = 会社文化のグローバル化 : 経営人類学的考察. Toho Shuppan

An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japane... Read More about Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity].